There are countless ways to market and advertise your auto repair shop. You can choose to invest in print advertising, such as magazine ads or newspaper ads. You can paste pictures on a bench or on a billboard. You can hire a teenager to twirl a sign around on the street. You can buy a big blowup balloon to put in front of your store to attract attention. You can do all of these things, which can be effective, but may not be the most effective way for marketing nowadays. Think about it. Whenever you are looking for something, you are likely to get on your smart phone and google it or pull out your laptop or tablet and google it. We all turn to the internet nowadays to find whatever it is we are looking for, whether it be looking for a new restaurant or auto shop or even looking up reviews for a new juicer. This being said, it is highly advisable to being advertising and marketing your business online. Here are the top reasons as to why search engine optimization is right for your auto repair shop.
1. You want people to get to your website. Creating a website is obviously the place to start and having a well designed and executed website is very important. However, what is the point of having a website if no one is looking at it? Investing in proper search engine optimization methods by focusing on certain keywords will drive people to your website, bringing you more traffic which can convert into more customers.
2. You want to show up at the top of search engine results. This means that in order to drive people to your website, you need to appear at the top of search engine result pages on all of the top search engines, such as Yahoo, Bing, Google and AOL. This is done through targeted adword and keyword marketing campaigns that will drive your results to the first page. You do not want to show up on the third or fourth page of results. Think about it. How often, when searching for something using an online search engine, do you actually go past the first or second page of results? That answer alone should enlighten you on the importance of search engine optimization and key word campaigns.
3. You want more business. It can not be clear enough as to how important online marketing is to your auto repair business. if you are advertising and marketing online, then you are already a million steps ahead of your competitors. In order to continue to increase your marketing efforts online, then you will want to create on site as well as off site online search engine optimization web campaigns. This is best done with the help of online marketing experts, such as Auto Repair Marketing Gurus.
As you can see, there are many reasons as to why you would want to choose to use search engine optimization techniques and keyword campaigns to increase your online marketing efforts for your auto repair business.